Swimwear can be much more than something worn at the beach or beside a pool. It can express personality, confidence and a sense of freedom, while also reflecting a particular lifestyle. Let’s Swim takes this approach with a distinctive collection of swimwear and lifestyle clothing influenced by the ocean, cinematic imagery and the bold visual language of the 1980s.
Founded by creative director David Koma, Let’s Swim has created a recognisable identity around its signature shark imagery, striking colours and sculptural silhouettes. The result is a collection that combines fashion-led design with practical swimwear features and a strong connection to ocean culture.
Swimwear With a Distinctive Identity
The first thing that stands out about Let’s Swim is its visual character. Rather than relying solely on conventional beachwear styling, the brand uses bold graphics, metallic finishes, contrasting colours and its recognisable shark motif to create pieces that immediately stand apart.
The collection includes one-piece swimsuits, bikinis, bikini tops and bottoms in a variety of cuts. Customers can find everything from triangle bikini designs and high-cut swimsuits to wired balconette styles and one-shoulder silhouettes.
This gives Let’s Swim a strong fashion element. The pieces are designed not only for swimming but also for beach clubs, holidays, poolside occasions and other settings where swimwear becomes part of an overall outfit.
The Shark as a Signature Symbol
The shark is central to the identity of Let’s Swim. It appears across swimsuits, bikinis, T-shirts, dresses and other pieces, giving the collection a visual signature that is easy to recognise.
The motif can appear as a large printed shark, a logo or even metallic shark-head hardware. This recurring element connects different parts of the collection while giving individual garments a distinctive character.
Rather than treating the shark simply as a decorative graphic, Let’s Swim incorporates it into the wider story of the brand and its relationship with the ocean.
Swimwear Made With Recycled Materials
Sustainability is another important part of selected Let’s Swim swimwear. Several of the brand’s swimsuits and bikini pieces are made using ECONYL® regenerated nylon, produced from recycled materials including recovered ocean waste.
For example, selected swimsuits use a composition of 78% recycled polyamide and 22% elastane. The fabric is also described as using OEKO-TEX 100 certified recycled yarn.
This gives the swimwear a more considered material story while maintaining the stretch and flexibility expected from a modern swimsuit.
Designed for Comfort as Well as Style
Although visual impact is an important part of Let’s Swim, practical details also feature throughout the collection.
Selected swimsuits are double-lined and include UV protection. Certain designs feature adjustable straps, underwired construction and contour panelling, providing additional support and coverage.
The triangle bikini tops, for instance, are designed with adjustable straps and a higher apex than some traditional triangle silhouettes. Wired balconette designs add further structure for customers looking for a more supportive fit.
These details demonstrate that Let’s Swim is not focused solely on appearance. Construction, fit and wearability are also considered in the design process.
From the Beach to Everyday Fashion
The collection extends beyond traditional swimwear. Let’s Swim also offers clothing and lifestyle pieces that allow the brand’s aesthetic to continue away from the water.
Customers can find T-shirts, sweatshirts, hoodies, joggers, dresses, shirts and bodysuits. Many carry the same shark imagery or distinctive logo used across the swimwear range.
A simple logo T-shirt can therefore be styled with casual clothing, while mesh dresses and statement pieces can create a more dramatic beach-to-evening look.
This broader range is one of the features that makes Let’s Swim more than a conventional swimwear label.
Men’s Swimwear and Matching Styles
The brand also caters to men with a selection of swim shorts and trunks. The men’s range includes shark-print swim shorts, shark-head designs and logo trunks in colours such as black, red and navy.
This allows Let’s Swim to create a more complete lifestyle collection rather than concentrating exclusively on women’s swimwear.
The recurring shark graphics and logo details also provide a visual connection between the men’s and women’s ranges.
Special Editions and Statement Pieces
For shoppers looking for something particularly eye-catching, Let’s Swim has a special-edition selection featuring some of its more distinctive designs.
This includes metallic swimsuits, shark-print pieces, one-shoulder silhouettes, wired styles and mesh dresses. Metallic fabrics and strong colour combinations give these garments a more dramatic appearance, making them suitable for pool parties, holidays and occasions where swimwear forms part of a statement outfit.
The collection demonstrates the brand’s willingness to experiment with silhouettes and finishes while maintaining its recognisable ocean-inspired identity.
A Mission Connected to the Ocean
The philosophy behind Let’s Swim extends beyond fashion. Its stated mission includes protecting sharks, cleaning beaches and preserving the ocean.
The brand describes itself as a lifestyle movement inspired by travel, freedom and the feeling of being at the beach or beside a pool. It also expresses an ambition to work with divers, shark conservationists and charities on projects connected to ocean and marine biodiversity.
This gives the shark imagery a deeper connection to the brand’s purpose rather than using it solely as a fashion logo.
What Makes Let’s Swim Different?
The combination of high-fashion styling, swimwear functionality and an ocean-focused identity is what makes Let’s Swim distinctive.
Many swimwear brands focus primarily on colours, patterns or seasonal trends. Let’s Swim builds its identity around a much stronger visual concept, combining its shark symbol with cinematic ocean imagery, 1980s-inspired references and bold silhouettes.
The use of recycled materials in selected swimwear adds another important dimension, while the expansion into clothing and men’s styles creates a broader wardrobe around the same aesthetic.
A Bold Approach to Life by the Water
For anyone who wants swimwear with a stronger fashion personality, Let’s Swim offers an appealing combination of striking design, practical construction and ocean-inspired storytelling.
From recycled-fabric swimsuits and adjustable bikinis to metallic pieces, shark-print designs, casual clothing and men’s swimwear, the collection provides plenty of ways to embrace the brand’s distinctive look.
With its signature shark, focus on ocean conservation and unmistakable visual style, Let’s Swim presents swimwear as part of a broader lifestyle built around confidence, freedom and a lasting connection with the sea.
