Founded in 1989, ASUS (also known as Huáshuò in Chinese) stands as a Taiwan-based multinational giant, specializing in computer hardware and consumer electronics. With a dedication to crafting products for the evolving smart life of today and tomorrow, ASUS has become a global leader as the world’s No. 1 motherboard and gaming brand, securing a spot as one of the top three consumer notebook vendors.
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Revolutionizing the PC Industry
ASUS gained widespread recognition, particularly in North America, when it revolutionized the PC industry in 2007 with the introduction of the Eee PC™. This groundbreaking product set the stage for ASUS to continue pioneering new trends in mobile technology. The ASUS ZenFone™ series, virtual and augmented reality products, IoT devices, and robotics technologies are testament to the company’s commitment to innovation and staying at the forefront of technological advancements.
Zenbo: A Leap into Smart Living
Among its recent ventures, ASUS introduced Zenbo, a smart home robot designed to provide families with assistance, entertainment, and companionship. This venture into robotics further solidifies ASUS’s position as a company not only embracing change but actively shaping the future of technology.
Global Recognition and Awards
ASUS’s commitment to innovation and quality has earned it numerous accolades. Fortune magazine recognized ASUS as one of the World’s Most Admired Companies in 2015 and 2016. Interbrand has consistently ranked ASUS as Taiwan’s most valuable international brand for the past four years. These recognitions reflect ASUS’s dedication to delivering top-tier products and maintaining a stellar reputation.
Founding Principles and Company Name
ASUS was founded in Taipei in 1989 by T.H. Tung, Ted Hsu, Wayne Hsieh, and M.T. Liao, all of whom were former hardware engineers at Acer. The company’s name, ASUS, originates from Pegasus, the winged horse of Greek mythology. To secure a high position in alphabetical listings, only the last four letters of the word were used. Over the years, ASUS has embraced various marketing taglines, with the current one being “In Search of Incredible” since 2013.
Innovative Solutions and Industry Firsts
Throughout its history, ASUS has been at the forefront of innovation. In 2005, ASUS released the first PhysX accelerator card, showcasing its commitment to pushing the boundaries of technology. The company entered the LCD TV market in December 2005 and collaborated with Lamborghini to develop the VX laptop series in January 2006.
Adapting to Change and Expanding Horizons
ASUS’s ability to adapt is evident in its restructuring in January 2008, where it split into three independent companies: ASUS (focused on branded computers and electronics), Pegatron (focused on OEM manufacturing), and Unihan Corporation (focused on non-PC manufacturing). This restructuring marked a pivotal moment in ASUS’s evolution.
Global Presence and Manufacturing Facilities
With headquarters in Beitou District, Taipei, Taiwan, ASUS operates manufacturing facilities across Taiwan, mainland China, Mexico, and the Czech Republic. The company’s global presence is bolstered by around 50 service sites in 32 countries and over 400 service partners worldwide.
Diverse Product Lineup
ASUS boasts an extensive range of products, including 2-in-1s, laptops, tablet computers, desktop computers, smartphones, PDAs, servers, monitors, motherboards, graphics cards, sound cards, DVD drives, networking devices, computer cases, components, and cooling systems. One of its key lineups is the Vivo series, offering laptops, All-in-Ones, desktops, Stick PCs, Mini PCs, smartwatches, computer mice, and tablets.
Conclusion: A Future-Forward Technological Powerhouse
In conclusion, ASUS continues to shape the tech landscape with its commitment to innovation, quality, and adaptability. From its humble beginnings in 1989 to becoming a global giant, ASUS’s journey is marked by industry firsts, groundbreaking products, and a vision for an incredible future. As ASUS pushes the boundaries of technology, it remains a symbol of excellence in the ever-evolving world of consumer electronics.
