Ashunta Beauty is a cosmetics brand created by celebrity makeup artist Ashunta Sheriff, offering a line of makeup products designed to be accessible, inclusive, and suitable for a wide range of skin tones and preferences. What sets Ashunta Beauty apart is its focus on vegan, cruelty‑free, and bold makeup that caters to everyday users and professional makeup artists alike — from foundations and blushes to lashes, liners, and finishing sprays.
The brand emphasizes creating makeup that is easy to apply, long‑lasting, and flattering across diverse skin tones, aiming to bring high‑quality, red‑carpet level cosmetics to a broader audience than typical luxury lines.
What you can find on their website
On the website of Ashunta Beauty you will find:
- A variety of makeup products including foundations, blushes, highlighters, eye products (mascaras, liners, lashes), and complexion‑finishing items.
- Specialty items such as magnetic lashes with easy-apply magnetic liner technology, waterproof UV‑vegan mascaras and liners for creative or bold looks, and multi‑use blush/highlighter sticks for convenience.
- Options suited for both everyday wear and more dramatic or creative makeup — from subtle “natural glam” to striking, statement styles.
- Information about the brand’s values: cruelty‑free formulations, vegan ingredients, inclusivity of skin tones, and ethical production standards.
- Occasional sales, promotions or bundle deals which may make higher‑end style makeup more affordable for customers.
What differentiates Ashunta Beauty from many other makeup brands
Ashunta Beauty differentiates itself by being rooted in professional makeup artistry while remaining accessible — it’s not just a mass‑market beauty brand, but a line developed by a seasoned makeup artist with decades of experience. This background helps the products aim for a balance of performance, inclusivity, and ease of use.
The brand’s commitment to vegan and cruelty‑free products is another distinguishing factor — it caters to conscientious consumers who care about ethical beauty standards, while still seeking quality and performance.
Moreover, Ashunta Beauty seems to focus on versatility and inclusivity: its products are designed for many skin tones and types, and makeup pieces like dual‑use sticks, easy‑apply lashes, or long‑wear mascaras aim to suit both make‑up novices and professionals, offering a flexible approach rather than targeting only high‑end or niche users.
Things to keep in mind when considering buying from them
If you decide to buy from Ashunta Beauty, it’s worth considering that:
- Makeup results can vary depending on skin type, lighting, and application — as with any cosmetics.
- Because the brand is positioned between professional and consumer use, some products may need a bit of trial to match your personal style or skin tone.
- For international shipping or if buying from outside their main market, pay attention to shipping costs, delivery time, and any customs/import regulations that may apply.
Overall impression
Ashunta Beauty appears as a thoughtful makeup line combining expertise, ethical values, and accessibility. For someone looking for cruelty‑free, vegan cosmetics that serve both everyday looks and bold styles — and appreciate a brand backed by a professional makeup artist — it represents a strong option.
