Strandbags, a renowned Australian and New Zealand retailer, has been weaving itself into the fabric of everyday journeys since its inception in 1927. Specializing in handbags, wallets, luggage, backpacks, and an array of personal accessories, Strandbags has become a household name, embodying the spirit of adventure and providing the perfect companions for all travel enthusiasts.
strandbags.com.au
A Journey Through History: Founded in Australia nearly a century ago, Strandbags has evolved into a destination store for bags, celebrating its rich Australian heritage. The brand has become synonymous with quality, style, and functionality, offering a diverse range of designer and own-brand products that cater to every lifestyle and travel need.
Expanding Horizons: With over 234 stores scattered across Australia and 26 in New Zealand, including 10 in Auckland, Strandbags has become an integral part of the retail landscape. The brand’s commitment to excellence was exemplified in September 2019 when it opened a larger flagship store at Melbourne’s Chadstone Shopping Centre, part of a strategic move to expand the size of major stores.
Navigating Challenges: Strandbags, like many others, faced challenges during the onset of the COVID-19 pandemic. Store closures in Australia and New Zealand, lasting at least six weeks, posed unprecedented hurdles. Additionally, in August 2020, Scentre Group’s rental dispute led to the temporary closure of some Strandbags stores in Westfield centres. Despite these challenges, the brand demonstrated resilience, with stores eventually reopening after resolution.
A Commitment to Transparency: In May 2021, the New Zealand Commerce Commission brought charges against Strandbags under the Fair Trading Act 1986, alleging misleading marketing tactics related to discounts. While facing legal scrutiny, Strandbags remained dedicated to fair practices, emphasizing transparency and integrity in its interactions with consumers.
Digital Transformation: In October 2021, Strandbags embarked on a digital transformation journey by relaunching its website after a four-month redevelopment process. The move signaled the brand’s commitment to embracing technology and enhancing the online shopping experience for its customers.
Your Journey, Our Purpose: Strandbags believes that everyone is going somewhere, and they are here to accompany you on your journey. Whether it’s the daily hustle or an adventure into uncharted territories, the brand’s extensive range of handbags, luggage, business bags, backpacks, wallets, and accessories ensures that you have the perfect companion by your side. With over 300 physical stores and a user-friendly online catalogue, Strandbags invites you to explore and find the ideal accessory that suits your style and travel needs.
Conclusion: No matter your destination, Strandbags is more than a store; it’s a reliable partner in your journey. As the brand continues to evolve and adapt, it remains committed to providing quality, style, and functionality to customers across Australia and New Zealand. With a legacy rooted in the spirit of adventure, Strandbags is not just about selling bags; it’s about being a part of your unique journey, every step of the way.