When you browse Pretty Lavish, you’ll quickly sense that this isn’t just another fast‑fashion high-street brand. Founded in 2013 by sisters Stephanie and Samantha Frost, Pretty Lavish is built around the idea of offering sophisticated, quality clothing that feels designer-inspired — but remains accessible, bridging a gap between high street and higher‑end labels.
What Makes Their Offerings Special
A standout feature of Pretty Lavish is their commitment to combining style, sustainability, and value. Many of their pieces are made using ethically sourced materials, including sustainable fabrics and recycled fibres. Their designs often feature timeless silhouettes — from flowing occasion dresses to cosy knitwear — so the clothes don’t feel disposable. Pretty Lavish aims to create garments that people will love and wear for years.
They also pay close attention to how their clothes are made. Rather than outsourcing everything to the cheapest factories, Pretty Lavish works with manufacturers in the UK, India, and beyond, and they maintain strong ethical standards in their production.
What You’ll Find on Their Site
On the Pretty Lavish site, there is a carefully curated range of womenswear. Here’s a breakdown of some of their core categories and highlights:
- Dresses for Occasions: Their occasionwear is a major strength. Whether you’re after a maxi dress for a wedding or a sleek bridesmaid dress, Pretty Lavish has styles in rich fabrics and flattering cuts.
- Knitwear & Jumpers: Comfort meets elegance in their knit collection — think soft jumpers, cardigans, and sweaters that are well designed and made to last. Pretty Lavish excels in creating pieces that feel luxurious yet comfortable.
- Coats & Outerwear: For colder weather, Pretty Lavish offers stylish outerwear, bringing structure and warmth in an elegant way.
- Trousers and Skirts: They don’t just do dresses — you’ll also find tailored trousers and flowing skirts that marry comfort with sophistication from Pretty Lavish.
- Knitted Tops: Lightweight yet cosy, Pretty Lavish knitted tops show off their knack for simple but elegant wardrobe staples.
- Midi & Maxi Dresses: Their dress range includes elegant midaxi cuts, perfect for both casual and formal settings, all designed by Pretty Lavish.
- Co-ords and Loungewear: You’ll also find versatile lounge sets and matching pieces from Pretty Lavish for a relaxed but refined look.
How They Differ from Other Brands
There are several ways that Pretty Lavish sets itself apart in the fashion marketplace:
- Affordable Elegance
Unlike luxury designer labels whose prices can be prohibitively high, Pretty Lavish provides a more accessible alternative. Their pricing allows people to enjoy elevated designs without spending a fortune. - Sustainable Design Ethos
Many of their pieces use recycled polyester or organic fibres, meaning Pretty Lavish appeals to more eco-conscious shoppers. Their production practices also emphasise ethical manufacturing. - Timeless vs Trendy
Rather than chasing every fleeting fashion trend, Pretty Lavish opts for classic silhouettes that can be worn across seasons. This gives their clothing lasting relevance and wearability. - Size Inclusivity
Pretty Lavish has made efforts to offer a broad range of sizes, including a curve collection. This makes their occasionwear particularly appealing to a wide range of customers. - Strong Brand Identity
With the story of two sisters building a brand that “bridges the gap” between high street and designer, Pretty Lavish has a strong narrative. Their community, which includes real customers sharing style inspiration, helps reinforce their identity.
Challenges to Be Aware Of
Despite its many strengths, there are some things to watch out for when shopping with Pretty Lavish:
- Some customers have raised concerns around returns. One review mentioned a rejected refund over a perceived stain, which was contested.
- Because Pretty Lavish prioritises higher-quality fabrics and careful manufacturing, you might not always find extremely cheap fast-fashion-style bargains.
- Their focus on elegant occasionwear means that if you’re only looking for ultra-casual everyday basics, Pretty Lavish collection might feel less targeted to that.
- Stock for popular styles, especially dresses, can run out quickly — limited sizes may remain for only a short time at Pretty Lavish.
Final Thoughts
If you’re searching for women’s clothing that feels elevated but doesn’t break the bank, Pretty Lavish is a brand worth considering. Their commitment to elegant design, ethical production, and sustainability offers a compelling combination. Whether you need an occasion dress, a cozy jumper, or a refined outer layer, Pretty Lavish delivers a mix of style and value that many high‑street brands can’t match.
