What Makes Their Cheese Special
Pong Cheese is more than just a cheese shop — it’s a celebration of artisan and independent cheesemaking from the UK and around the world. Founded by two cheese lovers from Somerset, their mission is to bring exceptional cheeses into the spotlight. They believe cheese should be enjoyed more often than just at the end of a dinner party, and their carefully selected range reflects that passion.
Their repertoire includes cheeses that are little masterpieces — each one with its own story, production method, and flavour profile. From bold washed-rind cheese to creamy triple-cream soft cheese, their selection shows breadth and depth. They work closely with leading independent and artisan producers, which means many of their offerings are not mass-produced.
They also produce some of their own branded products: chutneys, biscuits, and condiments that pair perfectly with their cheese collection. These accompaniments are crafted to complement taste and texture, enhancing the cheese-eating experience.
What You’ll Find on Their Website
On the Pong Cheese website, there is a rich and diverse catalog of products. You’ll find individual cheeses sorted by country (England, France, Italy, Spain, etc.), by type (hard, soft, blue, washed rind, smoked), and by milk source (cow, goat, ewe, unpasteurised, organic).
There are also curated gift boxes, like their cheeseboard hampers and themed selections — perfect for presents or special occasions. For example:
- The Ultimate Pong Box: A selection of their most pungent and oozy cheeses — a “superstar of smell” box.
- The Pong Cheese Mystery Box: A fun, surprise-filled box with a variety of cheeses.
They have a subscription service called The Cheese Club, which sends hand-picked cheeses from across the UK, Europe, and beyond on a monthly basis. Their website allows you to manage your subscription, pause, or gift it to someone else.
Additionally, they offer a wholesale service, supplying their curated cheese and accompaniment range to restaurants, delis, hotels, and catering businesses.
There’s a blog and recipe section, which provides ideas for cheese boards and pairing suggestions, showing that they’re not just about selling cheese but about celebrating it.
How They Differ from Other Brands
Pong Cheese stands out for several reasons:
- Artisan and Independent Focus: Unlike large supermarkets that stock mainly common cheeses, Pong deliberately sources lesser-known, high-quality, and artisan cheeses. Their choices reflect small-scale production and traditional cheesemaking methods.
- Curated Selections: Their gift boxes and subscription service are thoughtfully curated. Rather than simply sending popular cheeses, they craft selections that showcase variety and depth.
- Complementary Range: They don’t stop at cheese — their own chutneys, jams, and biscuits are designed to pair well with their cheeses.
- Flexibility and Personalisation: Their subscription model is flexible and customer-friendly. You can adjust delivery dates, pause, or change plans, which makes it more appealing to serious cheese lovers.
- Wholesale Expertise: They serve both consumers and businesses. Their wholesale arm shows that they are trusted by restaurants, hotels, and delis who want premium cheese offerings.
Why People Love Them
Cheese aficionados are drawn to Pong Cheese because it offers a curated, high-quality, and interesting selection — not just the same supermarket cheeses. Their subscription model makes discovering new cheeses easy and fun, and their gift boxes are ideal for food lovers. For business customers, their wholesale range offers something more refined for menus or deli shelves. People who care about quality, provenance, and flavour variety find that Pong hits the right notes — combining passion, expertise, and excellent taste.
